Two bottles of plant-based fruit-infused protein water labeled lemon dragon fruit and watermelon mint.

FEEL THE
DIFFERENCE,
EVERY SIP

A light, hydrating plant-based protein water with minimal, purposeful ingredients.

Blurred image of a pile of dragon fruits with pink skin and green scales.

20G OF PROTEIN PER SERVING • NOTHING ARTIFICIAL • ZERO FAT • LOW CALORIE • NON–GMO • NO ADDED SUGAR • GLUTEN FREE • SOY FREE • VEGAN

WATERMELON
MINT

90 cal

0g fat

20g protein

1g sugar

A bottle of orange protein water labeled 'New Day Protein Water' with watermelon and mint flavor, set against a white background.
A white packet labeled 'New Day Protein Water' with flavor options Watermelon Mint, containing 20 grams of plant-based, fruit-infused protein water, against a brown background. 
Powder To Go Pack
Ready To Drink 20 fl. oz.

LEMON
DRAGONFRUIT

90 cal

0g fat

20g protein

2g sugar

A bottle of peach-colored liquid labeled 'Protein Water' with flavor notes of lemon, plum, dragon fruit, and fruit infusions, against a plain white background.
A black packaging bag for New Day Protein Water, lemon flavor with dragon fruit. The text on the bag indicates it contains 20 grams of plant-based, fruit-infused protein water. 
Powder To Go Pack
Ready To Drink 20 fl. oz.

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Sign up for updates on our launch, product offerings, exciting programs and more!

WHY SETTLE?

PROTEIN DRINKS SHOULD
REFRESH, FUEL, AND
ELEVATE YOUR DAY.

MEET THE TEAM

Amy Setesak

FOUNDER & CEO

A registered nurse, she founded the company after witnessing her mother's struggle to stay hydrated and meet her protein needs during her cancer treatment–an experience that revealed the need for a cleaner, more palatable protein beverage.

Caroline Bolton

HEAD OF PARTNERSHIPS & COMMUNITY

Leads strategic partnerships, community, and relationship-driven growth, drawing on experience in business development, investor relations, fitness, and wellness to expand New Day's reach and brand presence.

Lexi Belardinelli

HEAD OF CREATIVE & MARKETING

Creative leader with over a decade of experience building brands, launching products, and developing marketing systems that strengthen customer engagement, accelerate growth, and establish compelling visual identities.

Clarity Backed by Expertise

What is protein water?

1

Protein water combines hydration with protein in a lighter, fruit-forward format. New Day delivers 20g of plant-based protein per serving without the heaviness of a traditional protein shake.

Is New Day protein water vegan?

2

Yes. New Day is plant-based, vegan, dairy-free, soy-free and gluten-free.

How much protein is in New Day?

3

Each serving of New Day contains 20g of plant-based protein.

How is New Day different from a protein shake?

4

New Day is light, hydrating and fruit-infused rather than thick, milky or overly sweet–making protein easier to enjoy throughout the day.

When will New Day be available?

5

New Day is coming soon. Join our email list to receive launch updates and be among the first to try it.